Effective marketing helps programs recruit volunteers, secure partnerships, and raise money. When developing a plan, start with a mission statement, and then consider product, promotion, and tactics. Communicating effectively with the media helps programs reach potential participants and funding sources, educate the public, and promote program activities. Following are some of our most relevant resources related to this topic.
- National Service Marketing and Media Resources
- Building Communications Capacity
- The 3 Most Effective Tools for Community Engagement
- Writing Press Releases