AmeriCorps - Be the Greater Good Toolbox

We developed the tools and tips below to help grantees and commissions customize the campaign to meet their local recruitment needs. We included tips on how customize and co-brand social media and purchase digital advertising as well as customizable digital ads and radio scripts. If you have questions or need additional advice on how to use these tools, please contact digitalmedia@cns.gov.

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Sample Social Media

Twitter

  • Do you want to serve with an organization committed to _________________? Visit [Organization URL] to find an @AmeriCorps opportunity that’s right for you! #BeTheGreaterGood.
  • Find common ground to help address _________________. Visit [Organization URL]. #BeTheGreaterGood.
  • Stop talking about the problem and be the solution. Use your skills to help communities tackle pressing issues such as _________________  and _________________. Visit [Organization URL] to learn more. #BeTheGreaterGood.
  • Are you interested in giving back to the community while gaining valuable leadership skills? Visit joinamericorps.gov and #BeTheGreaterGood.

Facebook

  • If you enjoy helping people achieve their _________________ goals, join [Organization Name]. Visit [Organization URL]. #BeTheGreaterGood.
  • Are you passionate about _________________? Then there’s a place for you at [Organization Name] as an AmeriCorps service member. Visit [Organization URL] to learn more. #BeTheGreaterGood.
  • You can make a difference in the lives of _________________. From the classroom to the outdoors, and everything in between, AmeriCorps has a place for you to serve. #BeTheGreaterGood. Visit joinamericorps.gov.
  • Take the path less traveled. Join [Organization Name] to earn money for college while completing meaningful projects that you’re passionate about. More information is available at joinamericorps.gov. #BeTheGreaterGood.

 

Digital Ads

Be the Greater Good - AmeriCorps member outside brick building.

Stop talking about the problem and be the solution.
Be the Greater Good. Join AmeriCorps

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Be the Greater Good - AmeriCorps VISTA member looks ahead to the future.

Put your skills and experience into action.
Be the Greater Good. Join AmeriCorps

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Be the Greater Good - AmeriCorps member at school teaching student.

Inspire a brighter future.
Be the Greater Good. Join AmeriCorps

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Be the Greater Good - AmeriCorps member outside prepping with her fire crew.

Take the path less traveled.
Be the Greater Good. Join AmeriCorps

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Be the Greater Good - AmeriCorps member looks out at beautiful nature scene.

Build a healthy future for America.
Be the Greater Good. Join AmeriCorps

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Be the Greater Good - AmeriCorps member working with veteran.

Serve those who’ve served.
Be the Greater Good.
Join AmeriCorps

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Customize your own Advertisement

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Customizable Be the Greater Good in blue
Customizable Be the Greater Good in red


Sample Radio PSA Script

:30 Radio Script

AmeriCorps [AMERI-CORE] is your moment to take the path less traveled, to break the status quo, to stop talking about the problem and be the solution. Join AmeriCorps [AMERI-CORE] and you create your own future. As an AmeriCorps [AMERI-CORE] volunteer you can inspire a kid to a brighter future, build a house for a family in need, rebuild a community after disaster strikes or help a veteran find a home, a job, or a mentor. AmeriCorps [AMERI-CORE] is your moment to Be the Greater Good. Visit Join AmeriCorps [AMERI-CORE] dot gov to learn more.

 

Tips on How to Purchase Digital Advertising

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