New MLK Day TV PSAs

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FOR IMMEDIATE RELEASE: 
Nov 14, 2012

Civil Rights Leaders Ask Americans to Remember Dr. King's Legacy of Service and Volunteer for Their Communities

Washington, DC—The Corporation for National and Community Service today released TV and radio public service announcements featuring civil rights luminaries who call on Americans to volunteer for their community as the nation commemorates Martin Luther King Day.


The spots feature Rep.  John Lewis (D-Ga.), Ruby Bridges, Rev. Dr. Joseph E. Lowery, and former Sen. Harris Wofford calling on Americans  to live up to Dr. King’s legacy by making service a part of our lives –on MLK Day and every day of the year. 

Download TV and Radio Spots at www.tvaccessreports.com/mlkday

TV:         :30 and :60 spots available for download in MOV (ProRes 422), or H.264 formats
Radio:    MLK Day Legacy of Service :60 and :30
               MLK Day Legacy: John Lewis :60 and :60 (no music)
               MLK Day Legacy: Ruby Bridges :60  and  :60 (no music)
               MLK Day Legacy: Reverend Dr. Joseph Lowery :60  and :60 (no music)

Extended Video
Additional video interviews featuring Rep. Lewis, Ms. Bridges, Rev. Dr. Lowery, and former U.S. Sen. Wofford available for download at www.MLKDay.gov

About the MLK Day of Service
After a long struggle, legislation was signed in 1983 creating a federal holiday marking the birthday of Rev. Dr. Martin Luther King, Jr.  In 1994, Congress designated the holiday as a national day of service and charged the Corporation for National and Community Service (CNCS) with leading this effort.

The MLK Day of Service takes place on third Monday of January and is the only federal holiday observed as a national day of service. Described as a “day on, not a day off,” the MLK Day of Service empowers individuals, strengthens communities, bridges barriers, addresses social problems, and moves us closer to Dr. King’s vision of a “Beloved Community.”  For more information, please visit www.MLKDay.gov

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Media Contact

Samantha Jo Warfield
(202) 606-6775
sjwarfield@cns.gov

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