MTV Personalities Including “The Buried Life’s” Ben, Dave, Duncan and Jonnie,
Sway Calloway, and Rhythm City from “America’s Best Dance Crew,”
Join forces to Recognize Leaders of the Youth Volunteerism Movement
New York, NY, June 24, 2010 – MTV, TeenNick, The Corporation for National and Community Service, and Shell today announced they’re teaming up to spotlight the extraordinary efforts of our nation’s youth service leaders in the “It’s Up to Us! 2010 NCVS Youth Forum” on Tuesday, June 29, 2010. Held in conjunction with the National Conference on Volunteering and Service (NCVS), the nation’s largest gathering of volunteer leaders and service experts, the two-hour summit will give over 150 young people a platform alongside leaders from the national service movement and the Obama and Bloomberg administrations, to connect, discuss and generate new ideas to expand the youth service movement.
"Millennials are inheriting bigger challenges than any seen in generations, but instead of putting these problems off until tomorrow, young people are attacking them head on -- through global, national and community service," said Stephen Friedman, General Manager of MTV. "We're inspired by the spirit of service that pulses through this generation and proud to celebrate the young leaders of the volunteerism movement."
MTV News Correspondent Sway Calloway will kick-off the evening event as emcee, and Ben Nemtin from MTV’s “The Buried Life” will join youth service leaders from Usher’s New Look and Learn and Serve America for an in-depth discussion about volunteerism in America, honing in on how we can inspire others to embrace the spirit of community service. Additionally, Patrick Corvington, CEO of The Corporation, will unveil a new video featuring a platinum selling, Grammy Award-winning artist who will be the new face of President Obama’s national call to service – United We Serve. At the end of the evening, Rhythm City from MTV’s “America’s Best Dance Crew” will reward these young activists with an electrifying performance to wrap up the forum, and the entire cast of “The Buried Life” will be on hand, encouraging young people to continue to give back to their communities.
“One of our most important missions at the Corporation is engaging more young people in service,” said Patrick Corvington, CEO of the Corporation, the federal agency that administers Learn and Serve America. “This event is an exciting opportunity to amplify the work and voices of our nation’s top youth service leaders. Working with MTV we are going to inspire thousands more youth to use their talents, creative and power to change the world through service.”
The “It’s Up to Us! 2010 NCVS Youth Forum” is held in conjunction with the 2010 National Conference on Volunteering and Service, held in New York City on June 28-30, 2010. Convened by the Corporation for National and Community Service and Points of Light Institute, the annual conference is the world’s largest gathering of service and volunteer leaders. The June 2010 conference, also convened by the local host committee – chaired by New York City Mayor Michael R. Bloomberg, NYC Service and New Yorkers Volunteer, is expected to draw record attendance of more than 5,000 people. This year's theme — It’s Up to You — recognizes that everyone has the power to make a difference, and that our nation’s progress and prosperity depend on the active involvement of citizens. It challenges service leaders to increase the impact of their programs, and to all Americans to roll up their sleeves and participate in rebuilding our country. Top speakers at the conference include New York City Mayor Michael R. Bloomberg; Arne Duncan, US Secretary of Education; Melody Barnes, Director of White House Domestic Policy Council; Barbara Bush, Co-Founder of Global Health Corps; and “The Daily Show’s” John Oliver.
The youth forum is part of a long-term collaboration between MTV and the Corporation to raise awareness about the transformative powers of volunteering on the nation’s youth and the communities that they serve. The network supported the Corporation’s Martin Luther King Jr. Day of Service in January, which galvanized more than one million Americans in service. MTV is committed to celebrating youth service leaders, and connecting young people with volunteer opportunities in their local communities. To find simple ways to get involved, users can head to Serve.MTV.com.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24 and P12-34. Online, MTV.com averaged 24.5 million monthly unique visitors during the first quarter of 2010 -- up +8% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +8% from the Q4/2009 and is up +6% over the same time period last year. And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com
TeenNick, the 24-hour TV network exclusively for and about teens, is available in 70 million households via cable, digital cable and satellite, as well on mobile, VOD and broadband. TeenNick's distinct perspective connects its audience to the electricity and possibilities of teendom, anytime and anywhere, with original series and ever-popular favorites. TeenNick and all related titles, characters and logos are trademarks of Viacom International Inc.
Corporation for National and Community Service:
The Corporation for National and Community Service is a federal agency that engages more than five million Americans in service through its Senior Corps, AmeriCorps, and Learn and Serve America programs, and leads President Obama's national call to service initiative, United We Serve. For more information, visit NationalService.gov.